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In part 2, we continue our discussion about brick-and-mortar vs e-commerce customer service. If you missed it, listen to Part 1 first.
As an e-commerce seller, you have to ask yourself why someone is purchasing from you instead of going to a brick-and-mortar store like Walmart or Nordstrom. Think about how you can influence them not only to want to buy from you again but to tell their friends about you and leave a great review.
Although you’re primarily competing for buyers’ attention online, they are still thinking through whether or not buying through brick-and-mortar or online will be their best option.
Your customer service, more specifically, your proactive customer service, can help them choose you!
Show outline:
- Convenience – be fast and easy.
- Price – be a good deal, or deliver a premium experience.
- Selection – stay in stock and have what shoppers are looking for.
Show Links:
- Amazon operates ten online marketplaces worldwide: Amazon Global Selling article.
- Previous episode: Ep. 009 – Brick-and-Mortar vs. E-Commerce Customer Service Part 1.
- Start a free 14 day trial of Shopify.
“They will be people who give, who like to bring delight to other people, and therefore gain pleasure and satisfaction for themselves.”
– Walt Disney
